Clay County District Schools

The goal of Clay County District Schools is to prepare lifelong learners for success in a global and competitive workplace and to acquire applicable life skills. We work collaboratively with all stakeholders to provide a public education experience that is motivating, challenging and rewarding for all children. The Clay County District Schools Communications Department acts as an internal and external facilitator of information to a wide variety of audiences. The goal is to promote a positive image on behalf of the superintendent, board members, the district, administrators, teachers, support staff, and students at all times.

Responsibilities include but are not limited to:

Internal Communication

  • Assist in publishing weekly electronic newsletter for district staff
  • Visit schools for promotion events and media opportunities
  • Assist facilitation of information between superintendent, staff, administration, and cabinet
  • Assist in providing superintendent updates on upcoming events, plan media availability, and act as a liaison for interviews

External Communication

  • Assist in working with media outlets to disseminate press releases and information
  • Assist in providing daily updates on social media platforms including Facebook, Twitter, and Instagram
  • Assist in updating website with press releases and new information for parents and community
  • Create flyers, graphics, and promotional materials for various departments, schools, social media, and events
  • Determine strategy for media pitches and promotion of events and stories
  • Promote specific, targeted, and consistent branding on all digital platforms
  • Plan logistics of district events and assist with budgeting for materials
  • Take pictures and video at schools and events to use for marketing and promotion
  • Assist in shooting and editing videos for social media platforms

Please contact Nicole Snyder at if you have any questions.


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