Brightway Insurance

Company Overview: Brightway insurance is a national property/casualty insurance retailer selling through a network of franchised independent agencies throughout the country.

Brightway Insurance’s marketing team operates in-house from the company’s Home Office. Marketing tools and services provided to agency owners include development of advertising materials, cross-sell email campaigns to customers, internal communication pieces, distribution of news releases, website design and content creation, PR/external media and social media guidance.


  • Collaborate with the team on building out an introductory marketing kit for offices to use, consisting of ads, new releases, local media lists and other local organization contacts for their market
  • Contribute to producing customer e-news letter, suggesting creative and informative story ideas relevant to the company’s customer base
  • Develop media contact lists for agencies and cites in which Brightway locations exist
  • Monitor media inquires and publicity alerts in which a Brightway agent or employee may be profiled
  • Support the Marketing team’s efforts in organizing and executing annual meetings
  • Create and manage social media content and content calender, assisting with scheduling posts for the Brightway facebook page

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