Shepherd

Shepherd (formerly The Robin Shepherd Group) is looking for an energetic, highly motivated, hard-working student driven to discover experience in some of the most pressing accounts at our agency. This student will have the opportunity to work on a variety of accounts ranging from University of Florida Proton Therapy Institute, NexGard, the World Golf Hall of Fame and Borland-Groover Clinic. The intern will gain experience needed for an entry-level agency position (account coordinator).

Responsibilities: 

  • Creating and updating media and blogger/influencer lists using Cision
  • Drafting news releases, media advisories and media kits for distribution
  • Pitching key media contacts under the direction of the supervisor
  • Draft and distribute pitch letters, including follow up calls to media, vendors and other third party influencers with the approval of the supervisor
  • Drafting newsletter articles
  • Drafting website content
  • Generating, scheduling and evaluating social media content for short-term campaign
  • Video production for web and social media channels
  • Assist with event planning and management
  • Participating in brainstorms when invited by the supervisor
  • Attending client meetings to observe client interaction & agency processes when possible
  • Learning and using the agency’s workflow system
  • Assist with compilation of media coverage reports
  • Conducting research and writing summaries and recommendations

 Additional Information:

  • Minimum 24 hours/week required. Prefer successive work days rather than alternating days
  • Stipend of $250 per month, not to exceed 3 months.
  • Personal transportation is necessary; agency will provide travel expense reimbursement for agency-related tasks.

To apply: 

Please email resume and provide writing samples (news release, feature story, social media content) to Theresa Makrush at tmakrush@shepherdagency.com or Frances Hanold at fhanold@shepherdagency.com

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